---
title: Where digital meets physical – at the point of service
description: In Internet Retailing Chris McShane of Halfords and Avayler advises retailers to do what digital-only retailers can’t do – seize the moment where physical meets digital
---

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# [Where digital meets physical – at the point of service](https://www.avayler.com/avayler-news-extra/where-digital-meets-physical-at-the-point-of-service)

 Written by [Avayler News](https://www.avayler.com/avayler-news-extra/author/avayler-news) | Oct 11, 2023 12:48:48 PM

Chris McShane, Managing Director of Halfords Mobile Experts and President of its new field service software business Avayler, believes that retailers are not at a crossroads of digital vs. physical, but that the road to the future lies in a blending of the ways—for example even Amazon is building bricks and mortar stores across the US and UK. He has witnessed at first-hand how Halfords has used technology to transform itself into a service-oriented operation and provides a roadmap for organisations looking to transform their own product offerings into the delivery of service-based outcomes.

[View full post](https://www.avayler.com/avayler-news-extra/where-digital-meets-physical-at-the-point-of-service)

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