---
title: ATU Reaches New Customers with Avayler Mobile
description: ATU, Germany's leading automotive services provider, found a solution to reach new customers through Avayler Mobile. With fully equipped vans and efficient working practices, they enhanced ROI and expanded their mobile offering.
---

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# [ATU Reaches New Customers with Avayler Mobile](https://www.avayler.com/resources/case-studies/atu-selects-avayler-mobile)

 Written by [Avayler](https://www.avayler.com/resources/case-studies/author/avayler-case-studies) | 44/05/2023

 

#### Company Profile:

[ATU](https://www.atu.de) is Germany’s leading automotive services provider with a mix of 556 centres, 531 in Germany and 25 in Austria offering a wide range of mobility accessories and quality spare parts.

#### Challenges:

- No current mobile offering – this is an opportunity for growth
- Availability of fully equipped vans
- Competition for trained technicians

#### Benefits Seen:

- Ability to service more customers with a mobile offering
- Opportunity to scale model across other locations
- Ability to adopt more efficient working practices
- Enhance ROI utilising dynamic pricing
- 125% increase in revenue within first month after go-live
- Access to new customers with 60% of mobile customers new customers to the ATU business (do not use their workshops)

#### LARS HEYNE – CFO, ATU

> “At ATU, our aim is to differentiate our business in the automotive repair market. This means finding new ways to service our customers at times and places that suit them, outside of our physical workshops. Avayler Mobile was a perfect fit for this ambition, and we saw synergy with Halfords and Avayler from both a business strategy and technology perspective.”

[View full post](https://www.avayler.com/resources/case-studies/atu-selects-avayler-mobile)

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