---
title: How can specialist retailers get closer to their customers?
description: Computer Weekly explores how Halfords has leveraged technology, Avayler Field Service Software, to bring needed domain expertise to customers doorsteps.
---

[News ](https://www.avayler.com/news)

# [How can specialist retailers get closer to their customers?](https://www.avayler.com/news/how-can-specialist-retailers-get-closer-to-their-customers)

 Written by [Avayler](https://www.avayler.com/news/author/avayler-news) | Nov 23, 2021 9:00:00 AM

Retail has undergone a huge transformation in the past two to three years. The online and e-commerce shift had begun [long before Covid-19](https://www.computerweekly.com/news/252482342/Retail-must-weigh-up-high-street-versus-online-investments-after-Coronavirus-lockdown), as Amazon went from book retailer to the everything store – as long as they could pack it in one of their trademark boxes. Pandemic pressures, subsequent supply chain disruptions and growth in a mass of digital market entrants have only quickened this. 

[View full post](https://www.avayler.com/news/how-can-specialist-retailers-get-closer-to-their-customers)

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