---
title: News | Simon Cunnell
description: Simon has been working within the supply chain and field service technology industry for over 20 years, working with many leading global brands & fleet operators, helping them streamline their operations and create new technology-driven business models. Simon is excited to bring Avayler and its unique ‘Customer Centric’ omnichannel approach to businesses. With decades of experience helping future proof enterprise businesses, Simon is well-positioned to take Avayler to market commercially.
---

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## [Everything Has a Price: How Dynamic Pricing Will Shake up the Retail Market](https://www.avayler.com/news/everything-has-a-price-how-dynamic-pricing-will-shake-up-the-retail-market)

 April 20, 2022 • 0 min read [Learn More](https://www.avayler.com/news/everything-has-a-price-how-dynamic-pricing-will-shake-up-the-retail-market)

[Content Title](https://www.avayler.com/news/author/simon-cunnell#)

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![Simon Cunnell](https://www.avayler.com/hs-fs/hubfs/Artboard%2016.png?width=200&name=Artboard%2016.png)

## Simon Cunnell

Simon has been working within the supply chain and field service technology industry for over 20 years, working with many leading global brands & fleet operators, helping them streamline their operations and create new technology-driven business models. Simon is excited to bring Avayler and its unique ‘Customer Centric’ omnichannel approach to businesses. With decades of experience helping future proof enterprise businesses, Simon is well-positioned to take Avayler to market commercially.

[Follow me on LinkedIn ](https://www.linkedin.com/in/simoncunnell)

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