--- title: Where digital meets physical – at the point of service description: In Internet Retailing Chris McShane of Halfords and Avayler advises retailers to do what digital-only retailers can’t do – seize the moment where physical meets digital image: https://www.avayler.com/hubfs/Internet%20retailing.jfif --- ### Register for a demo [News Article](https://www.avayler.com/news/tag/news-article) # Where digital meets physical – at the point of service December 8, 2021 • 1 min read ![Picture of Avayler](https://www.avayler.com/hs-fs/hubfs/AVAYLER_ICON_RGB.png?width=30&name=AVAYLER_ICON_RGB.png)   By  [ Avayler](https://www.avayler.com/news/author/avayler-news) ![](https://www.avayler.com/hubfs/Internet%20retailing.jfif) Chris McShane, Managing Director of Halfords Mobile Experts and President of its new field service software business Avayler, believes that retailers are not at a crossroads of digital vs. physical, but that the road to the future lies in a blending of the ways—for example even Amazon is building bricks and mortar stores across the US and UK. He has witnessed at first-hand how Halfords has used technology to transform itself into a service-oriented operation and provides a roadmap for organisations looking to transform their own product offerings into the delivery of service-based outcomes. [![Read the article here](https://no-cache.hubspot.com/cta/default/20051942/d9ba78e7-7dfa-479e-bc8f-f283f9a00fc6.png)](https://cta-redirect.hubspot.com/cta/redirect/20051942/d9ba78e7-7dfa-479e-bc8f-f283f9a00fc6)  TOPICS :  [News Article](https://www.avayler.com/news/tag/news-article) ** Share - [Follow us on Twitter](https://twitter.com/share?url=https://www.avayler.com/news/where-digital-meets-physical-at-the-point-of-service/) - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://www.avayler.com/news/where-digital-meets-physical-at-the-point-of-service/) - [Follow us on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.avayler.com/news/where-digital-meets-physical-at-the-point-of-service/&summary=&source=CeBIT) [ Previous](https://www.avayler.com/news/halfords-secures-position-as-the-uks-largest-vehicle-service-maintenance-and-repair-business) [Next ](https://www.avayler.com/news/halfords-mobile-servicing-business-the-first-to-receive-over-200000-reviews-on-trustpilot) ##### Recent Posts - [ATU selects Avayler software to underpin new mobile repair and service operations across Germany](https://www.avayler.com/news/atu-selects-avayler-software-to-underpin-new-mobile-repair-and-service-operations-across-germany) - [Avayler's COO, Chris McShane, Recognised Among World’s Top 50 Digital Retail Leaders](https://www.avayler.com/news/avaylers-coo-chris-mcshane-recognised-among-worlds-top-50-digital-retail-leaders) - [How Technology Is Putting the Customer Back in the Driving Seat](https://www.avayler.com/news/how-technology-is-putting-the-customer-back-in-the-driving-seat) - [Online Tire Distributors Need to Close Gap of Last-Mile Delivery](https://www.avayler.com/news/online-tire-distributors-need-to-close-gap-of-last-mile-delivery) - [Everything Has a Price: How Dynamic Pricing Will Shake up the Retail Market](https://www.avayler.com/news/everything-has-a-price-how-dynamic-pricing-will-shake-up-the-retail-market) ##### Topic - [News Article](https://www.avayler.com/news/tag/news-article) (10) - [Press Release](https://www.avayler.com/news/tag/press-release) (8) - [automotive software](https://www.avayler.com/news/tag/automotive-software) (3) - [Avayler Mobile](https://www.avayler.com/news/tag/avayler-mobile) (1) - [garage management](https://www.avayler.com/news/tag/garage-management) (1) ### About The Author ![Picture of Avayler](https://www.avayler.com/hs-fs/hubfs/AVAYLER_ICON_RGB.png?width=30&name=AVAYLER_ICON_RGB.png)   By  [ Avayler](https://www.avayler.com/news/author/avayler-news) We're the customer-centric service software, built by the automotive industry to deliver an omni-channel solution for the automotive industry. #### Related Posts [![](https://www.avayler.com/hs-fs/hubfs/MotorNews%20Logo.png?width=352&name=MotorNews%20Logo.png) ](https://www.avayler.com/news/how-technology-is-putting-the-customer-back-in-the-driving-seat) [News Article](https://www.avayler.com/news/tag/news-article)  [garage management](https://www.avayler.com/news/tag/garage-management)  [automotive software](https://www.avayler.com/news/tag/automotive-software) ## [How Technology Is Putting the Customer Back in the Driving Seat](https://www.avayler.com/news/how-technology-is-putting-the-customer-back-in-the-driving-seat) July 21, 2022 • 1 min read [![](https://www.avayler.com/hs-fs/hubfs/Motor%20Magazine.png?width=352&name=Motor%20Magazine.png) ](https://www.avayler.com/news/online-tire-distributors-need-to-close-gap-of-last-mile-delivery) [News Article](https://www.avayler.com/news/tag/news-article)  [automotive software](https://www.avayler.com/news/tag/automotive-software) ## [Online Tire Distributors Need to Close Gap of Last-Mile Delivery](https://www.avayler.com/news/online-tire-distributors-need-to-close-gap-of-last-mile-delivery) July 13, 2022 • 1 min read [![](https://www.avayler.com/hs-fs/hubfs/CustomerZone.png?width=352&name=CustomerZone.png) ](https://www.avayler.com/news/everything-has-a-price-how-dynamic-pricing-will-shake-up-the-retail-market) [News Article](https://www.avayler.com/news/tag/news-article) ## [Everything Has a Price: How Dynamic Pricing Will Shake up the Retail Market](https://www.avayler.com/news/everything-has-a-price-how-dynamic-pricing-will-shake-up-the-retail-market) April 20, 2022 • 1 min read ## Subscribe to our blog Find out about the latest articles and nerd out on the regular.