Avayler was developed as an in-house solution at Halfords, the UK’s leading motoring products and garage services retailer. Shopping around, the Halfords team couldn’t find an end-to-end solution that fused physical and digital services in the way they wanted. And so, after purchasing a mobile van service business, Halford’s launched its internal software in 2020.
With the system in place, service revenue, job productivity, and customer satisfaction rose across the business. Avayler’s route optimization feature even supported Halford’s sustainability mission by minimizing travel. Having exceeded expectations, Avayler was brought to market in 2021, allowing any automotive service business to replicate Halfords’ rapid growth.
Today, Avayler is the customer-centric, omnichannel solution redefining the automotive industry. With both an on-site and mobile product offering, it enables US and EMEA automotive service businesses to efficiently capture, manage, and process repair and maintenance job requests. Customers can also track the progress of their service delivery.
ATU selected Avayler to underpin their mobile repair and service operations in Europe while American Tire Distributors Inc became Avayler’s first client headquartered in North America. In 2023, Bridgestone, a leading global mobility company, acquired a 5% stake in Avayler, valuing the business at $60.5 million. Bridgestone also deployed Avayler to support its own mobility solutions.
