The tire aggregator market, which essentially takes the tire from buyer to distribution to customer service technician, is ripe for a digital makeover. Increased demand from consumers is driving change for those operating in the tire aggregators market to significantly expand their service offerings and deliver on great CX. These tire aggregators already have the expertise but they need to change their business model and shift their focus to the driveway of the customer. However, it’s having the right software that will make the provision of at home servicing more realistic than ever.
Karl Baker is a retail industry veteran with more than 25 years of management experience at some of the UK’s best-known retailers. He joined Halfords in 2009, where he has played an integral role in the growth and success of the retail business before strategically helping the business launch Halfords Mobile Experts, which he oversees as Operations Director today.